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An Adjusted Age


cc licensed flickr photo shared by photobunny

It has continuously bothered me how much stigma is associated with your chronological age. Too often there is an expectation that you should be living a certain life in a certain way at a certain age. Seven years ago, when I was much younger (a relative age), I wrote about this. I argued for an adjusted age based on numerous variables.

Skip ahead five years. I’m watching a scientific programme on the telly, and it is telling me about two doctors, Dr. Oz and Dr. Roizen, who are providing customers with an adjusted age based on their response to questions about physical health and lifestyle. They call it RealAge.

Their approach is primarily physical. It can all be done online, though I think an in-house assessment including a physical and some strength tests is also available. I like this idea, and I like these doctors. I believe that to get an accurate, and comprehensive assessment of one’s age, however, we need to include other variables other than physical health.

First, I would start with intellect. Smarter people live longer; it is known. Secondly, I might include a psychological test to uncover any neuroses (an attenuating factor) and discover the level of emotional intelligence the person had (hat tip to Daniel Goleman.) Third, I may or may not address a capacity for profound understanding, i.e., something close to spirituality but something that doesn’t necessarily need to be spiritual per se. I would take into account the person’s appearance and social behavior. Do they look young? How do they move? Are they a bit immature? What kind of personality do they have?

Finally, I would take into account certain rites of passage relative to when others pass through the same. For example, leaving the nest, making their first major purchase, the loss of virginity. (Incidentally, those last two may be the same event for some.)

Of course, all of these factors would be weighted differently, with physical health and lifestyle still receiving the lion’s share of the weight. In any case, I’d like to see RealAge and the above described method of calculating age—I’ll call it TruAge to differentiate between the two—accepted in place of calendar age. In fact, I would suggest that people calculate their RealAge or TruAge and use it in place of their calendar age when answering the age-old inquiry.

Why bother with all of this? Because you really do have some control over your aging, and using a fixed calendar age does not reflect this. A TruAge is liberating. It empowers an individual on a fundamental level, a level that once seemed immovable.

It allows you to travel in time.

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    • #age
    • #health
    • #idea
    • #lifestyle
    • #time
  • 1 year ago
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A Snopes For Food Ingredients


cc licensed flickr photo shared by ecstaticist

Do you read food labels? I confess, I didn’t make a habit of it until a couple of years ago. Since then, I’ve discovered all sorts of interesting spices, flavors, chemicals and preservatives. Many of these are quite safe; some are even beneficial. Others, however, are a bit more questionable. Wouldn’t it be helpful to have information about food ingredients at the touch of a button without numerous Google searches? I hear a rhetorical, “Yes!”

Enter ingredients.com, or since that’s taken, some less direct way of saying it. It would be a website devoted to the latest objective information about food ingredients. What consensus there is about each ingredient would be presented first, followed by differences of opinion and the evidence for each. A score would be given to each, with 100 being the highest, i.e. the healthiest and safest.

But, here’s the great part. You’d have an iOS and Android app that would allow users to scan the bar codes of items at the grocery store, and each item would have a combined score, or perhaps color code. You could even apply it to restaurant menu items if you crowd source that information. You could then expand the site to items found in a drugstore, e.g. mouthwashes and creams.

It would need to be as objective as possible, and have a team of people who represent views from across the spectrum, from scientists to government regulators to ingredient manufacturers to doctors (both Western, Eastern, and alternative.)

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    • #appideas
    • #chemistry
    • #crowdsourcing
    • #drugs
    • #food
    • #health
    • #ideas
    • #information
    • #reviews
  • 1 year ago
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The Free Consultancy


cc licensed flickr photo shared by madmaxx

I’d like to start a consultancy that offers its services without demanding a certain fee. The client pays to match what they felt the overall value of the consultation was worth. A small amount of negotiation is permissable at this point, but ideally, the client offers a fair, if not generous, price for the work received.

Granted, a client may choose to offer far less than I believe to be fair, but that is acceptable considering that I retain the choice of whether or not to work with that client in the same capacity again. 

This seems much better than a flat fee approach. After all, some consultations will offer more value than others, and the compensation should reflect that. At other times, a client may genuinely feel that very little was brought to the table. In that case, the consultation would be free, and the value extracted from these scenarios would be in learning how to improve as a consultant and exceed client expectations. 

The biggest advantage would be that the cost equals the value. Better pay for the consultant, and money well spent for the client.

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    • #business
    • #consulting
    • #creativity
    • #idea
    • #pricing
  • 1 year ago
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A New Google Logo For The Next Decade

Google-logo-progression

There’s no doubt that the Google logo has come a long way since being introduced nearly 15 years ago. For the better part of a decade, I have been in favor of eliminating the drop shadow and reducing the depth and pronouncement of the bevel/emboss. I was happy to see both of these changes finally arrive to some degree in the 2010 version of the Google logo.

I’d like to offer my suggestions for how to continue refining the Google logo while keeping with the general direction of these and other trends. The first step would be to increase the sophistication of the color scheme by focusing on a two-color logo, rather than a multicolored logo. Something like this—

Google-logo-redo-step-one

There is a certain whimsy that Google culture fosters that I believe is retained in the use of two primary colors, while at the same time keeping it from being too playful or too kindergarten-ish, as might be the case with a multicolored logo (I’m looking at you too eBay.) Furthermore, Google is known primarily for their search engine, and the two o’s in the alternate color are an abstract representation of eyes searching. Plus, I’ve used blue, a trustworthy and stable color, paired with a golden yellow, which evokes intelligence and optimism.

After everyone became accustomed to the color change, we’d revisit the font itself, until we arrived at—

Google-logo-redo-step-two

This may seem like the most dramatic change, and I’m sure there would initially be some resistance to the disappearance of the capital G, but I believe it fits with some graphics that Google has introduced recently that feature the lowercase “g” instead of the capital. This is essentially the Catull font (the font of the current Google logo) without the serifs. This keeps the essence of the font inact to preserve familiarity, while at the same time removing serifs that have a rather antiquated style to them.

There is some room here to shape the “l” and the “e” in a slightly different fashion, and I’ve paid more attention to the “goog” portion as that is occasionally used as an abbreviation for Google. In fact, the “goog” portion could survive as its own logo (and a symmetrically pleasing one at that.) 

This version of the logo could stand for a relatively long time. There is the option to introduce one more subtle change afterward so we have the following, shown alongside a black and white version—

Google-logo-redo-step-three

The depth and visibility of the bevel in the letters is only subtly present in this iteration. Like the previous version, there is no longer any drop shadow. For the previous version and this one, I’ve also used the same circular shape for the o’s and the upper part of the g’s for uniformity and a highly abstract sense of “binary.”

Whenever I see the current Google logo at a small size, I find that the capital G is far too thin in some places. I believe this logo scales much better.

There you have it! These drafts are a little rough around the edges and there are a few things I would tighten up in each of the versions, but you get the idea. Let me know what you think, Google.

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    • #color
    • #design
    • #font
    • #google
    • #graphic
    • #idea
    • #logo
    • #typography
  • 1 year ago
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Three New Ideas For Television

I like the idea of a television show about the making of the very television show the characters are on. (I know this sounds like a situation where you are looking in a mirror with a mirror behind you.) At some point during the show, we might see an entire scene from the internal fiction-within-a-fiction show, and the rest of the time we’d see the dynamics between cast, crew, and general public outside of the internal show. For a log line, I’d say it’s like Seinfeld meets Home Improvement with a dash of Curb Your Enthusiasm, with opportunities for dramatic episodes as well based on whatever is happening externally within the show. The viewer would watch it like watching a scripted show within an also-scripted reality show. Wait, a scripted reality show? Isn’t that a contradiction in terms?

Smpte

Not really, and this brings me to the second idea. While it is pretty clear that certain reality shows are moderately scripted, e.g. Family Jewels and The Hills, viewers still believe that one specific type of reality show is still unscripted and unplanned—the talent show. Whether it is America’s Got Talent or American Idol, we still believe that we’re watching something genuine unfold in real time (with the exception of the host’s remarks.) I believe there is an opportunity to make a show like America’s Got Talent where everything is scripted and planned, and none of this is revealed until the season finale (or the real season finale after the supposed season finale. There’s the third idea—a season finale that is only revealed during the supposed season finale.) So, everyone just thinks it’s the latest talent show and follows along in the same way they would any of the other shows, until the end when it is revealed that the whole thing was one magnificent bamboozlement.

What about a second season? Well, the second season is how they pulled it off.

I realize there are some significant logistical challenges here, not the least of which is finding actors to play the contestants that viewers won’t recognize as actors, and be of a sufficient calibre to act the part. Finding celebrity judges would be the easy part. Just imagine, every tear-jerking story, every judge’s harsh criticism or lavish praise, every surprise twist and turn is completely planned out and scripted. If you can pull this off, it would put every other reality show after it will be viewed with suspicion, and maybe then we can transcend this phase of television and move on.

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    • #comedy
    • #competition
    • #drama
    • #ideas
    • #reality
    • #show
    • #sitcom
    • #talent
    • #television
  • 1 year ago
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Detachable Awesomeness

Since my notebooks are all packed away right now, I’m going to have to invent something on the spot. So …

If you have just any ol’ laptop, the chances are fair that you also have a laptop sleeve case. But if you own a Macbook, the chances are pretty good. These sleeve cases fit snugly around the laptop and provide a layer of cushioning to protect the laptop from small falls, scratches and spills, and rabid animals. But, there’s one thing they don’t do—carry your charger at the same time.


cc licensed flickr photo shared by mrbichel

Now, admittedly, you don’t always need to carry around your charger, so how about making a small pouch out of the same neoprene material as the sleeve that is just the right size to fit a charging pack and cable—about four inches square. Then, have a two inch strip of Velcro—not the old Velcro, but that sweet new Velcro that doesn’t look or feel like the old stuff and works even better—lining the sides of the detachable pouch and a matching two inch strip along one of the sides of the laptop sleeve itself.

Bam! Detachable awesomeness.

Carry along the charger when you need it, and leave it behind when you don’t. Of course, the detachable charger pouch would be sold separately and bring in additional revenue for the manufacturer?

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    • #apple
    • #computer
    • #ideas
    • #portability
    • #safety
    • #technology
  • 1 year ago
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Hang Glider Airbags

Though hang gliding seems to be getting safer with the use of backup parachutes and helmets, perhaps there is still a use for additional precautionary measures.

While I’ve never been hang gliding, I glanced at their construction and saw that the operator of the glider usually has the lower 60-70 percent of his or her body wrapped in a harness. I didn’t see any reason why this harness couldn’t be, in essence, like an inflatable raft. Rather than use this primarily for flotation (though it could be used secondarily for this if the situation required), it seems like it could be used to protect a large portion of the pilot in the event of a crash. If we wrap the control bar in similar material, and encourage the use of a helmet, it seems like we could protect practitioners of this sport even more, without being obtrusive or adding weight.

Of course, if you are taking a nose dive at great speed, the extra cushioning that would be available might not be particularly effective. But, if you were preparing to land and ran into a last minute gust of wind or found yourself headed into the trees, you would have the option to push a button or pull a cord/lever, and have some hidden compressed air canisters make your moderate wreck a little less jarring.

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cc licensed flickr photo shared by hyperion327

    • #hang gliding
    • #idea
    • #safety
    • #sports
    • #transportation
  • 1 year ago
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