Corporate Banking Redefined
What if corporations with more than 1,000 employees set aside a certain portion of revenue to fund personal banking services for their employees?
This particular portion could be run as a not-for-profit subsidiary of the corporation that would offer certain types of loans with an exceptionally low-rate of interest, in addition to basic banking services. The loans can be offered for a low rate not only as a result of the not-for-profit status of the banking division, but also because the nature of their job security would be more transparent.
As such, the banking services act as incentives to remain employed by the company, and as competitive recruiting tools with potential hires. They also provide motivation for the employees to increase productivity, as their financial assets are in part insured and potentially affected by the performance of the company.
Of course, corporate banks offer banking services to their employees already, but this idea is aimed at creating a personal banking division within a company whose primary business is something other than banking. Imagine being able to cut your loan rates in half, and have all of your basic banking needs met without leaving the office?
Potential Clients: Zappos, Fortune 500 Companies