Highlighting In GMail
I’ve recently made the switch to GMail, after spending many years at Yahoo!, who dropped the ball with their latest redesign. I had gone with Yahoo! in the earlier days because the aesthetic of GMail left a lot to be desired. Thankfully, GMail (and Google more generally) has come a long way since.
That said, I think there should be the capability in GMail to highlight parts of a message and either have this highlighting stay a part of the message in your archive, and/or allow the highlighting to be sent along with the message if you were forwarding it or replying to it.
It’s easy to imagine how this could help the conversation if you were replying to an email and wanted to reference a specific part of the original email without cutting and pasting. Or, if you were forwarding the message, you do the recipient the courtesy of directing their attention to the part you wanted them to look at.
I’m thinking the highlighting could be toggled on or off, and maybe you offer 3-5 different colors of highlighting later on. I’d be happy with the standard yellow for now.
Potential Clients: Google, Yahoo, Hotmail
[Update: While GMail does not allow highlighting of messages before archiving or attaching as a forward, it does allow highlighting of inline forwarded messages when composed in HTML.]