Watch Any Movie In 20 Minutes
If you apply the 80/20 principle to film, it’s possible that 80 percent of a film’s essence can be delivered in just 20 minutes. The resulting edit would be like Cliffs Notes—for movies. Certain genres, e.g., documentaries, would be better suited to this sort of thing than others. Of course, directors and editors might look down on the format, but the abridged edit isn’t meant to replace the full-length version but rather to provide value to those wishing to efficiently process content.
Consider this: For five films averaging 100 minutes, you’d need 8.5 hours to watch them all. If, however, each had a shorter 20-minute version, you could watch the Cliff Notes version of all five plus the full version of two or three—and you’d still save up to 3 hours of time. Plus, you’d acquire a basic understanding of the movies you chose not to watch in their entirety.
Right now, you can either watch a two-minute trailer or the entire 100 minute film, but that two-minute trailer is only designed to bait you into watching the entire film; it isn’t meant to communicate the essential parts of the film (just the opposite in many cases).
The essential version would do just that.
Potential Clients: CliffsNotes, Independent Film Studios, Startups