Advertising In Aerial Photography
Whenever I’m watching a sporting event, there are usually several shots from the air—for example, the baseball field from above or the domed arena where the football game is being held, or the massive parking lot around a stadium.
From the air, people and cars create a certain mosaic effect that creates a sort of living canvas for branding advertisements. Imagine, just before breaking away from the game or coming back to it, the crowd in the stands morphs into a translucent Coca-Cola banner, or superimposed on the roof of the domed arena is Pepsi’s logo, or the parking lot around the arena becomes a bunch of Dr. Pepper cans rolling around. Soda theme.
You can combine the popular look of projecting things on buildings and surfaces without the projectors because it’s all added digitally; people at the event wouldn’t be aware of it. The borders of things would be digitally marked and those vectors tracked as the camera moves so that the areas remain defined.
Aerial photography at sporting events seems like a good entry point, as people in crowds or cars in parking lots are not individually recognizable anyway, so you aren’t removing interesting imagery. Other applications readily come to mind.